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Students Learn About and Practice Crisis Communications
On Monday, students in Mrs. Paula Conti's Women Leading in the 21st Century class had the opportunity to learn from esteemed communications consultant Barbara Paynter, APR, Fellow PRSA.
During her discussion, Ms. Paynter shared she has worked with clients in a variety of industries including healthcare, education, manufacturing, finance, retail and nonprofits.
"My role as a public relations professional is to prevent problems or if a problem already exists, I want to ensure strong relationships continue for my clients. I enjoy taking apart a complex problem and creating a solution," shared Barbara Paynter. She also shared the importance of mentoring and being mentored by a professional in one's professional field.
The students had the opportunity to walk through a scenario of crisis communications to understand the steps necessary to communicate with one's various constituents. "As a public relations professional, it is important to be able to talk with people, listen, articulate messages carefully, think strategically, work independently and have a strong moral base."